Aprilia All Stars and Moto Guzzi Open House are phygital experiences that transform motorcycle events into real gamification paths with QR codes, quizzes and social content.
A phygital ecosystem that transforms motorcycle events into participatory experiences. Aprilia All Stars and Moto Guzzi Open House involve the public with missions, quizzes and interactive activities that combine physical and digital space, increasing engagement and permanence and strengthening the bond between community and brand.
Royal treasure hunts, hidden QR codes and digital storytelling guide visitors to the event area. The system tracks participations and progress and, where required, activates competitive logic with rankings and prizes. A format that makes the fair a shared and measurable game, also amplifying the social component with photobooth and cloud gallery.
Highlights
Brand
Aprilia & Moto Guzzi
Type
Product Launch
Technology
AR + Motion Sensors
The project integrated advanced motion sensors, high-resolution displays and a surround sound system to create a complete multisensory experience that significantly increased visitor engagement and test drive conversions.
Aprilia & Moto Guzzi
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