Carpediem
Phygital Hero Background

Interaction Design and Phygital Solutions for Brands

HOMEPhygital
Phygital Experience
Phygital Architecture

We transform physical spaces into experiences that generate engagement and measurable data.

We integrate RealSense, Lidar and IR cameras to map space, combining accelerometers and gyroscopes to turn every movement into immediate input. We transform physical objects into reactive interfaces using precision sensors and proprietary software, converting human interaction into strategic data and real engagement.

Phygital Applications

Interactive Retail Experience

The union of digital and physical to revitalize the in-store shopping journey. From interactive mirrors to sensor-based product discovery, we create environments where every touchpoint becomes an engagement opportunity. Our solutions help brands bridge the gap between e-commerce and physical stores, ensuring a seamless and analytical customer experience that increases conversion rates.

Phygital Applications

Temporary PopUp Installations

Maximize your brand's impact in limited-time spaces with agile, high-impact visual technology solutions. We design temporary installations that use computer vision and reactive displays to create instant "wow" moments. These solutions are designed for rapid deployment and high engagement, allowing you to test new markets or launch products with a unique technological advantage.

Phygital Applications

Interaction Design for Events

Transform every event into an interactive brand story, moving from spectator to active participant. Through the integration of advanced sensors and customized interaction design, we create ecosystems that react to audience presence in real-time. Whether it's a large-scale trade show or a private launch, our platforms monitor engagement and leave a lasting impression on the audience.

Hardware at the service of Interaction Design.

Invisible Technology, Immersive Experiences

Technology 1
Technology 2
Computer Vision

Spatial Vision: RealSense & IR

We use infrared cameras and Intel RealSense sensors for depth perception and millimeter-accurate skeleton tracking. This technology allows us to map body movements and hand gestures without any physical contact, transforming human presence into fluid input for interactive installations and retail setups.

Kinetic Sensors

Pure Motion: Gyroscopes & Accelerometers

We integrate inertial sensors and accelerometers to detect tilt, speed and rotation in real-time. It's the technological heart behind projects like transforming a bicycle into a controller: we capture every dynamic of physical movement to instantly translate it into high-performance, low-latency digital feedback.

Smart Environment

Reactive Environments: Lidar, RFID & Proximity

We create intelligent ecosystems using Lidar sensors for 3D space scanning and RFID tags for object recognition. Through proximity and pressure sensors, we make every physical surface "speak": simply approach a product or touch a display to activate multimedia content and personalized storytelling.

We don't just install sensors: we design the middleware architecture that allows hardware to communicate with software, ensuring stable, secure installations that can be monitored remotely 24/7

Case studies

Some of our Phygital projects.

Nilox for ATP World Tour
Phygital

Nilox for ATP World Tour

Interactive installation for the Nilox stand

2 YearsProject duration
Rome | Barcelona | TurinCities
+6000Players involved
Discover
Aprilia & Moto Guzzi
Phygital

Aprilia & Moto Guzzi

An interactive experience that connects people, space and brand.

Aprilia & Moto GuzziBrand
Product LaunchType
AR + Motion SensorsTechnology
Discover
Royal Bliss Launch
Phygital

Royal Bliss Launch

Interactive experience for the launch of the new premium line of Coca-Cola mixers.

2Maxi Events
3Interactive Tables
+700Guests
Discover
View More
FAQ'S

Got questions? We've got answers

Utilizziamo una combinazione di tecnologie avanzate tra cui sensori Intel RealSense, telecamere IR, Lidar, accelerometri, giroscopi e tag RFID. Queste tecnologie ci permettono di creare esperienze interattive che rispondono in tempo reale ai movimenti e alla presenza degli utenti.

Partners & Portfolio
Coca-Cola
Nilox
Aprilia

© 2025 Carpediem Srl. All rights reserved.