Royal Bliss is an interactive brand activation that uses computer vision and gesture recognition to transform bottles and tables into a phygital storytelling experience.
An interactive experience designed to make the product the protagonist of the launch of Royal Bliss. Three digital tables, one for each taste, transform tasting into experiential storytelling, where each interaction unlocks dedicated content and makes the experience memorable for guests.
Each table recognizes only the original bottle and reacts to the user's gestures. Computer vision and natural interaction eliminate friction and instructions, creating a fluid path between product and content. A phygital installation that surprises, entertains and amplifies brand storytelling in an immersive way.
Highlights
Maxi Events
2
Interactive Tables
3
Guests
+700
The installation included interactive touch tables, dynamic environmental projections and a digital mixology system that guided guests in creating personalized cocktails while collecting valuable consumer preference data.
Royal Bliss Launch
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