Booking app for Petcare services

The world's first booking app dedicated to Petcare

In November 2019 we decided to become a technology partner and co-founder of the KPet project. The challenge included the creation of a complete ecosystem related to Pet Care. Find out how we helped this reality grow starting from branding to publishing on stores.

– Branding
– Logo design
– User app 
– Partner app
– Backoffice
– Social
– UX / UI design
– Gadgets


Active Users


Partner activities

+ 125.000

Facebook followers



Kpet - booking app for petcare services - Carpediem srl
Kpet - booking app for petcare services - Carpediem srl

1 project, 2 app

Immediately the need arose to split the project into two separate applications for maintenance and updating purposes. From a common codebase came the KPet and KPet business applications managed through continuos integration practices.

Kpet - 2app - Carpediem srl

App utente


Bookable services


Pet registered

Usability and design were the focuses of the client app implementation. The main challenge was to create a search system that combined heterogeneous services into a single mode of use so as not to confuse the user. After the first release, we decided to send a survey to the users so as to evolve the app according to their needs.

Kpet - App utente - Carpediem srl

Pet card

The pet is the central element of the project. We created a pet card so as to make the virtual container for the pet ‘s data. The pet card accommodates from clinical analyses to any rewards collected by the pet, so that you can have it available at all times. 

App partner

With the KPet Business component, partners can manage and receive bookings for their services. They gain visibility by being able to post offers and be displayed on a filterable, geolocated map.

Kpet - app partner - Carpediem srl

KPET Charity

A key component of the project was the creation of a section related to the KPet Charity project. In this section you will be able to find both the map of pet frendly places and the list of animals for adoption. This section is constantly evolving, on the official website you will always find updated information

Pet places

Interactive map of all pet friendly places where you can search and find the next hotel and restaurant without worrying about your pet, he will always be welcome!

Food program

A portion of KPet’s proceeds are donated to the food program. Animal associations and i can receive an ongoing contribution in food and equipment. Thanks to KPet, users can also help with the rescue and protection of little ones looking for homes.

Kpet Charity - Carpediem srl

Logo design & branding

Being a completely new entity in the industry.
 The logo and logotype needed to quickly and clearly communicate and identify the company’s values, embracing the entire Pet world 360° without focusing on a single sector. The 1: 1 proportions allow for ‘high recognizability even at small sizes. 

The concept of universality is underscored by the choice of using a wide color palette as “secondary colors” to support KPET Blue.

The entire project was characterized by an impressive design of gadgets, stickers, merchandise, flags, and 3D installations.

Kpet - Business card - Carpediem srl
Kpet - Branding magliette - Carpediem srl
Kpet - Banding - Carpediem srl

Social media

Oltre 600




Through animated videos, illustrations and careful choice of images, we brought the Facebook and Instagram pages to life.  We used conversions and posts that spontaneously arose in the “KPET Friends” group as drivers to optimize content for conversion campaigns and storytelling activities, so as to enrich the page experience.  The result? Over 120,000 followers in 6 months. JOIN THE REVOLUTION