Being completely new in the sector.
The logo and logotype had to communicate and identify the company’s values quickly and clearly, embracing the pet world without focusing on a single sector. The 1: 1 aspect ratio allows high recognition even at small sizes.
The concept of universality is underlined by the choice of using a wide palette of colors as “secondary colors” to support the KPET Blue.
The whole project featured an impressive design of gadgets, stickers, merchandise, flags and 3D installations.