Being a completely new entity in the industry.
The logo and logotype needed to quickly and clearly communicate and identify the company’s values, embracing the entire Pet world 360° without focusing on a single sector. The 1: 1 proportions allow for ‘high recognizability even at small sizes.
The concept of universality is underscored by the choice of using a wide color palette as “secondary colors” to support KPET Blue.
The entire project was characterized by an impressive design of gadgets, stickers, merchandise, flags, and 3D installations.